In the sex industry, physical stimulation and sexual intimacy are main business drivers. Though lifestyles of younger generations reflect a need for more emotional intimacy. For example in Japan, people are already having virtual relationships rather than real encounters with other humans (‘The Japanese Love Industry’, 2017). They begin feeling connected more to the technology rather than human to human bond. Love is such an intimate and innate part of humanity but this shows that physical intimacy isn’t always the answer. Technology may be able to provide resources; though it is not yet sophisticated enough to care for humans from an empathetic perspective. For instance, voice assistants may be able to order a contraceptive pill for someone but would not question how the person who is in need feels (Fox, 2017). In Moyle’s opinion, humans are trusting technology more than their innate instincts, and technology is unable to understand emotion exactly like how humans do. She spoke about her own experience meeting her husband, that she could remember at one point when they first met, he put his hand on the small of her back and that signified interest to her. These emotional responses are difficult to be understood by a machine, and the spectrum of emotional intimacy in bodily gestures pays relevance to is the future of products.

The love industry is one of the first to adopt new technology and while the industry is trying to create a more real sensory experience to enhance intimate experiences, a successful experience embodies the emotional states of its user and holds the audience in an experience they cannot escape.